Well Good Media
A new down-to-earth brand and modern website for a high-end videography & events studio.
What we did
Well Good Media is a professional videography studio based in Glasgow led by their founder Todd Weller. Todd wanted to develop the brands digital presence, making them look more professional and reliable whilst still maintaining their handmade, creative aesthetic.
D&n led them through a brand discovery process, kicking off with a discovery call to discuss their objectives. From here we developed 3 different design options, ultimately developing on one that Todd felt had the right balance of playful and professional. We chose the SD card as the core symbol because, like WGM, it carries across multiple forms of digital media. This combined with stylised versions of their initials led to an output we felt encapsulated the buisness and that Todd and his team loved.
D&n took scattered ideas and shaped them into a comprehensive brand strategy that gave us clarity and confidence about where we're heading. The brand positioning guide they created has become our go-to reference for decision-making across everything from messaging to visual identity.
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