Client Work

Chapter 2

A new site & brand development for Chapter 2, a business consultancy helping with mergers, acquisitions and new opportunities

What we did

Chapter2 is the consultancy services of Chris McCafferty, a non-exec board director. He approached D&n looking to build a digital home for his services that he could use as a place to send potential clients looking to find out more about what he can offer them.

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Brand Development

Chapter2's initial brand was in need of an update, Chris wanted to add some colour and make the brand more playful. After some experimentation, we developed a mustard yellow to compliment the slate black and pure white colour palette. Secondly, D&n developed a yellow squiggle asset inspired by the number 2. This helped to add creative flair and expression to the brand, something that Chris was keen to do.

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Website

Once the brand had been developed D&n began to design a custom, simple, landing page website to help visitors get to know Chris, his experience and his services. We chose a simple design style, designed to be quick for busy executives tobe able scan for useful, bitesized information before being led to book a call with Chris to further explore.

Dan is a pleasure to work with. His expertise is obvious. He combines this with a natural and easy style. It all combines to make Dan a perfect partner for web and design jobs.